The Power of “Hairy Underpants” - A Guided Imagery Study of the Impact on Women’s Bodily Comfort of a New Design of Underwear (2019)

Thesis submitted in partial fulfilment of a MSc in the Psychology of Social Relations, Department of Psychology Goldsmiths, University of London, August 2019

Supervision: Dr Karina J Linnell

Keywords

Research, Quantitative, Reaction, User, Comfort, Health

Research

This projects has shown that Debora can influence user's reaction. On 144 white adult English Women living in London, the extent to which her design concept influenced women’s subjective perception of their self-indicated bodily comfort. The intervention can be easily applied by educational, media and health professionals.

Publication

Manuscript is in preparation.

Thesis submitted in partial fulfilment of a MSc in the Psychology of Social Relations, Department of Psychology Goldsmiths, University of London, August 2019

Supervision: Dr Karina J Linnell