(Dis)comfort
The impact of a garment of my previous design concept on women’s bodily comfort was assessed. The experimental study involved 144 adult, white British women living in London, aged 18 to over 65.
Psychology
Demographic and individual differences (e.g., educational attainment) showed a more nuanced understanding of women’s reactions to the design. Black and white women could not be compared due to unequal sample size.
Design
The right combination of garment and message can radically change women’s reaction. Moreover, the experimentally assessed intervention can be easily be applied by design, media and health experts.
Public outreach
The study is in preparation for publication.
Related project
Concept: The initial concept was published among others by Dezeen.
Collection: The design has evolved in different colours and sizes.