(Dis)comfort & Body image

InConTextUre (2014)

Concept and Design: Debora Dax (Design Academy Eindhoven, Media and Culture, January 2014)

Models: Cleo Kerkhof and Hannah Hurtz

Photography: Jose Pasmans

Solo exhibition supported by WOW Amsterdam (Artist in Residence), Rijnja Repro (Sponsoring Partner), Gemeente Amsterdam Stadsdeel West, City of Amsterdam (Grant)

Keywords

Stereotypes, Women, Body, Perception, Health, Comfort

Concept

This project challenges the female body ideals. The garments visualise what many women try to hide on their body, provocating strong reactions of audiences. This is crucial for discussion and potential change. Based on this design concept, Debora developed further programmes, always aiming to create tangible experiences that can inspire and educate audiences in a novel way.

Publication

Read the article on Dezeen

Exhibition

Selection: WOW Amsterdam, University of Amsterdam (Spui25) and Fashionclash Festival.

Talk and workshop

Delft University of Technology, in collaboration with Dr.-Ing Anna Pohlmeyer, Mediamatic, Van Eyck Academie, Fontys University of Applied Sciences

Empirical research

The impact of one of the garments was experimentally assessed on a homogenous group. Read more.

Concept and Design: Debora Dax (Design Academy Eindhoven, Media and Culture, January 2014)

Models: Cleo Kerkhof and Hannah Hurtz

Photography: Jose Pasmans

Solo exhibition supported by WOW Amsterdam (Artist in Residence), Rijnja Repro (Sponsoring Partner), Gemeente Amsterdam Stadsdeel West, City of Amsterdam (Grant)