(Dis)comfort
Children laugh three times as much as adults. Science suggests that laughing can increase lifespan. The project aims to promote this small gesture to make life more comfortable.
Psychology
Laughing can be regarded as a medicine for free. It strengthens social connections and the immune system. Also, laughing can reduce stress and inflammation.
Design
This project was developed for a competition by Swiss Post, the national postal service in Switzerland. A series of postcards were created to send and share laughter with others. Link to trailer.