I hold a MSc in the Psychology of Social Relations (Goldsmiths, University of London) and a BA in Media and Culture (Design Academy Eindhoven).

What is my work about?

In my work, I combine scientific findings with artistic translations to engage with the audience.

It is my passion to create tangible experiences that to strengthen connections, increase comfort and provoke change. Therefore, I offer concept, communication and consulting services for clients in the fields of education, business and health.

Over 10 years of experience in applying an integrative approach and developing holistic interventions. I initiated and supported more than 100 projects with multi-sensory dimensions. Always aiming to inspire mindset and action.

Why psychology and design?

Both designer and psychologist aim to improve the quality of life. I bring hybrid skills as well as work ethic from science and arts. Therefore, I can look at and respond to contemporary issues and complex challenges from various angles. I do not treat symptoms of a problem, however, I offer solutions to the root cause. My analytical and conceptual approach has produced significant differences and new perspectives for both users and clients.

When is your approach needed?

My research interests are sensory perceptions and cognitive processes related to experiences of (dis)comfort; and how these shape individual behaviour, interpersonal exchange and institutional structures. By looking at the range from highly comfortable to highly discomfortable moments in everyday life, my outcomes have shown to reduce stress, conflicts and anxiety in private and professional life. That is why I am drive to bring this expertise of bodily, spatial, situational as well social (dis)comfort in other areas. Especially, as this benefits social relations and development.

Who are my clients?

I have been offering concept, communication and consulting services to clients in private as well as public sectors. For instance, Zurich University of the Arts, The Hague University of Applied Sciences, Marenrol’s, Restaurant C, Sandra Forrer, Wildwuchs, Imagine, Terre des hommes, Van Eyck, The Delft Institute of Positive Design.

Who am I?

Born in Switzerland (1990), lived in three countries and speaking six languages. At the age of 19, I accompanied a deaf-blind person to a travel abroad. Since then, relationships between body, mind and environment are core in my work. I have been working in research and education (HSLU), business and marketing (Henkel), consulting and innovation (FOND Design), health and care (Adullam), society and technology (Waag).

Where is my work presented?

My projects have been exhibited internationally: e.g. Amsterdam Museum, Dutch Design Week, Filmtheater Kriterion, Fashionclash, TranScreen Film Festival, Jerusalem Design Week. Also, presented in online as well as offline publications: e.g. Het Parool, TransMagazine, Dezeen.

Moreover, I was invited as a guest lecturer, workshop facilitator or conference speaker to share my approach with the public: e.g. The Art of Management, Fontys University of Applied Sciences University Fontys, PechaKucha, FuckUp Night global movement, Delf Institute of Positive Design.

How are my projects funded?

My initiatives are supported by art, design, film and media grants. Also, I recived grants from from local, social and cultural funding partners: e.g. Abteilung Kultur Basel-Stadt, Amsterdam Funds for the Arts (AFK), Het Bob Angelo Fonds, The Next Economy.


© 2014 - 2020: Debora Dax

Webdesign and development: Luca Claessens

Portrait photography: Carl Emerson